In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”

In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.  

Links of Interest