This is Part One of a two-part interview with Matthew Carle, Executive Vice President at rEvolution. Matthew shares his insights on the state of the marketing industry based on over 17 years of experience in Client Services, Agency Business Development, and Integrated Marketing. 

In this first part, Matt and Chris cover a range of topics including…

  • Career Path: The education and career path that led to the successes Matt enjoys today.
  • Competing with Digital: What happened when experiential marketing started to compete with the metrics of digital.
  • A/B Split Testing: Treating your data for large marking campaigns the same way you would a small one-off digital A/B Split test.
  • Great Clients: On the agency side, what makes a Client great to work with.

“The mavericks who are willing to evaluate something new and give it a try from a well-informed point of view… those are the Clients who advance brands.”

Links of Interest