In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure you’re designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers.

  • Old School PR and Earned Media
  • Balancing What a Brand Wants with What People Will Get Excited About
  • The Cannabis Industry and Where it Might Be Going
  • How Encore is Approaching Social Media Services and Why the Decision to Partner with Micro vs Mega Influencers Can Be One of the Most Important Decisions You Make.

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Links of Interest

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