This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators.

  • Perceived lifestyle match
  • Expanded usage through problem solving
  • Expectation to experience alignment
  • Customer service channel promotion

Tune in to learn how to increase loyalty and stem churn.

Links of Interest

Keep your data clean!