In this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space.

  • The Brand Challenge: How to increase sales in a category that was quickly becoming saturated with new, fresh brands.
  • The Campaign: Retail sampling across seven markets and 5 chains; 900 event days over four months.
  • The Measurement Strategy: Enhanced field staff recap reporting and a brief (4 questions) consumer exit survey.
  • The Results: Month over month improvement in performance and ROI through the identification of best practices. Moved ROI from negative to over 684%.

Links of Interest

  • You can get a copy of this whitepaper here