In this first of the two-part interview, Chris and Brad talk about how one goes about developing a marketing strategy in the first place. The conversation continues into a discussion around how marketing accountability has changed over the years and the role Social Media is playing today.

  • Developing Experiential Campaign Strategy
  • How stakeholder expectations around marketing strategy and accountability have changed over the past 30 year
  • The Role of Social Media in Experiential and how it’s changing Experiential Marketing (if at all)

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Links of Interest

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