On Episode 3, Andy Plax joins the podcast to talk about how cloud-based data management systems are used to give agencies a competitive advantage. Chris and Andy talk about experiential and field marketing campaign data management systems, how they’ve changed, and where they’re going.

Across this two-part series, Chris and Andy talk about…

  • How brand expectations for experiential data and insights have changed over the past 10 years and what drove the demands we see today for real accountability and actionable data.
  • The most common challenges new teams or agencies have when it comes to making a commitment to centralized data collection and processing. But also, the huge upside for those who work to overcome these challenges.
  • The role of AI and machine learning in experiential data. Is it a back-end data processing tool for greater efficiency or is it a front-end solution for greater insights?
  • And Andy gives us a little insight into where things are headed for the MainEvent platform and what we can expect to see in the years to come.

You can read more about Andy and the team at NetworkNinja online at https://networkninja.com/ and read about MainEvent at https://maineventsoftware.com/.