On Episode 3, Andy Plax joins the podcast to talk about how cloud-based data management systems are used to give agencies a competitive advantage. Chris and Andy talk about experiential and field marketing campaign data management systems, how they’ve changed, and where they’re going.
Across this two-part series, Chris and Andy talk about…
- How brand expectations for experiential data and insights have changed over the past 10 years and what drove the demands we see today for real accountability and actionable data.
- The most common challenges new teams or agencies have when it comes to making a commitment to centralized data collection and processing. But also, the huge upside for those who work to overcome these challenges.
- The role of AI and machine learning in experiential data. Is it a back-end data processing tool for greater efficiency or is it a front-end solution for greater insights?
- And Andy gives us a little insight into where things are headed for the MainEvent platform and what we can expect to see in the years to come.